International SEO

International SEO is the process of optimising your website to attract organic traffic from different countries and languages. It ensures search engines serve the right content to users based on their location and language preferences.

Not necessarily. You can target multiple countries using subdirectories (e.g. /uk/, /us/), subdomains (e.g. uk.example.com), or country-specific domains (e.g. example.co.uk). The best option depends on your business model, resources, and expansion goals.

We implement hreflang tags, geo-targeting settings, and structured data to signal content relevance to specific regions or languages, helping Google deliver the right version of your site to your international users.

Hreflang tags tell search engines which language and regional version of a page to show users. Partnered with URL canonicalisation, they help prevent duplicate content issues and ensure a better user experience by serving the correct content.

Some challenges include:

• Managing duplicate content across country variations

• Implementing hreflang correctly

• Translating content for SEO, not just for grammar

• Varying search behaviours in different region

We track performance by region and language, using tools like Google Search Console and Google Analytics. Key metrics include local organic traffic, keyword rankings, bounce rates, and conversions by location.

Yes, we offer a range of services that you can choose from. Our Growth Marketing Service is tailored around your website so this service will be included in there as well.