Growth Marketing

Growth marketing is a data-driven, experiment-led approach to growing a business across the entire customer journey—from acquisition and activation to retention and revenue. It blends performance marketing with product, content, and customer experience strategies.

Traditional marketing often focuses on brand awareness and top-of-funnel metrics. Growth marketing, on the other hand, is iterative and full-funnel, using rapid testing, analytics, and customer insights to drive measurable growth at every stage.

It depends on your audience, but common channels include:

• Paid ads (Google, Meta, LinkedIn)

• SEO & content marketing

• Email & CRM

• Conversion rate optimisation (CRO)

• Referral and retention loops

No. While it's popular among startups and scaleups, growth marketing strategies are equally effective for established brands looking to optimise performance and uncover new opportunities.

Any business with digital touchpoints—ecommerce brands, SaaS companies, B2B services, and more—can benefit from growth marketing. It's especially valuable when goals are tied to customer acquisition, retention, or LTV.

Success is tracked using key metrics such as customer acquisition cost (CAC), lifetime value (LTV), conversion rates, engagement, churn, and ROI. Everything is tested, measured, and refined continuously.

A growth experiment is a structured test designed to validate or disprove a hypothesis—like changing copy on a landing page to improve conversion. Experiments are rapid, low-cost, and highly focused.

Not necessarily. The goal is efficiency. Growth marketing prioritises high-impact tests and leverages existing assets to maximise ROI, making it suitable for budgets of all sizes.

Growth marketing is designed for quick wins and long-term impact. Some experiments show results in days or weeks, while broader strategies like SEO or CRO can take months to compound.

Mostly—but not entirely. While it's heavily digital, growth marketing also incorporates offline insights, customer feedback loops, and product changes to drive holistic growth.

Yes, we offer a range of services that you can choose from. Our Growth Marketing Service is tailored around your website so this service will be included in there as well.